Brand research company, Ornico, launched a new foray into netcasting. The marketing intelligence podcast is called ‘BrandLand’ with the monthly podcast featuring brand insights and education. The inaugural programme is hosted by social media speaker, columnist and consultant Mongezi Mtati (@Mongezi). The programme features Ornico CEO, Oresti Patricios (@Orestaki), who weighs in on megatrends, #TheFutureByDesign and his top ads.
BrandLand guest, Arthur Goldstuck (@art2gee), speaks about how technology will influence the future of brands. Goldstuck is the managing director of World Wide Worx and the editor in chief of Gadget, the online magazine of personal technology that he founded.
Kali Ilunga (@kaliilunga), the founder and CEO of SeeSayDo, speaks to Mtati about mobile trends, and how brands can attract and engage a youth market. The show is rounded off by Lebo Motshegoa (@LeboMotshegoa), the founder and CEO of mass market research and strategy company, Foshizi, talking about field research and how context is king when doing consumer surveys.
“The growth of podcasts has been incremental since 2008,” says Patricios. “In surveys conducted by US research firm Edison, a third of all respondents said that they had listened to a podcast. This translates to a massive estimated podcast audience on that continent of nearly 90 million.”
“We don’t have the same research for Africa, but the digital downloads of our magazines and other digital material shows that people in SA and other African markets are hungry for brand insights,” he says. “Podcasts are also a great way for us to add value to our customers, and to share knowledge in the marketplace with emerging brand workers,” he says.
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