Ornico Media's Oresti Patricios is our featured #MediaEntrepreneur this week. Read more
Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't measure the impact of your efforts, you will have no insight... Read more
Out of South Africa’s 118 biggest brands, two of them don’t use social at all, and out of those that did, 12% said they didn’t have a social media strategy. Read more
Ideas coming from Africa are at the cutting edge. We’ve got the commitment, the brains and the passion to apply our knowledge to the developed and the developing world. Read more
Why is Braai Day increasingly edging out Heritage Day in South African media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumer... Read more
In a globally connected world, media research provides critical insight into local consumers, and how best to reach them. It can guide a company in successfully reaching target audiences, an... Read more
