Out of Home
Demise of a great little media brand
In the latter part of the 1990s Primedia bought a medium sized entrepreneurial business called ComutaNet. Founder of the business...
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Give that man a Bells! And put his name in neon lights
One of South Africa's favourite advertising taglines, "Give that man a Bells", has come to life on the streets of...
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It’s large, VERY large
Going large, VERY large on out of home media is not something that frightens Sunfoil. Cricket fans in Durban have...
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Adapt or die in the marketing of great out of home media
People spend much of their time exposed to out of home (OOH) advertising, stuck in traffic, going nowhere slowly. Or...
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Major LED-screen highway billboard unveiled in Jo’burg
Primedia Outdoor has unveiled South Africa’s first roadside LED-screen billboard on a national road. Measuring 4.5m by 18m, this piece...
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The 10 commandments of promoting your product in-store
In a typical busy and crowded retail environment, products clamour for customers’ attention on over-stocked shelves. The challenge for brand...
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