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Years ago, LSMs were an attempt to get away from broad racial demographics. Now class shifts can be measured with...
Read moreFor the past twelve years, Times Media has delivered the “Sunday Times Generation Next” youth survey to the marketing industry....
Read moreMedia intelligence company Kantar Media recently held their global World Audiences Summit in Cape Town. Executives from advertising agencies, broadcasters...
Read moreThere have been a number of final chapters (the last AMPS report and the last RAMS diary) in the world...
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