Research

The African youth market is bursting with potential. But marketers need to understand that this space is evolving as its...

Years ago, LSMs were an attempt to get away from broad racial demographics. Now class shifts can be measured with...

For the past twelve years, Times Media has delivered the “Sunday Times Generation Next” youth survey to the marketing industry....

Media intelligence company Kantar Media recently held their global World Audiences Summit in Cape Town. Executives from advertising agencies, broadcasters...

There have been a number of final chapters (the last AMPS report and the last RAMS diary) in the world...

Human generations and their characteristics are vital in the marketing and communication industries, as they assist in defining consumers within...