Research
Worrying digital skills gap, but opportunity lies in boosting training and education
A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with...
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Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has...
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What TREND SCORE reveals for marketers
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and...
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XMM and H20: The clearwater solution for cross media management
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio &...
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The PRC’s iPort of call gives agencies access to topline reader data
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners...
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Market researchers in Africa must use digital to access African consumers
As a continent we are at the forefront of digitised consumers, mobile penetration is extremely high, and mobile connectivity has...
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