Tag: AAR Group

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...

What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, ...

During an AAR seminar last September, we shared some of the insights we had gleaned from our work helping clients ...

The Independent Agency Selection and Search Company (IAS) is bringing Paul Phillips, the managing director of the AAR Group, the ...