Managing marketing and agency ecosystems in a post-Covid world
The Independent Agency Search & Selection Company (IAS) occupies a unique and privileged position at the heart of the marketing ...
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Tag: AAR
Media Moves: DStv and ZEE launch Zulu channel Zee Zonke, Cindy Diamond takes helm at SABC commercial, Google announces AI first accelerator programme for African startups
The Media Online’s weekly round up of people, account and business moves in media.
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AAR’s look at MarTech and the marketing ecosystem
Already-stretched resources may have to be stretched a little further to develop the critical skills required for a proper understanding ...
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Shaping the marketing ecosystem
The report explores how leading CMOs are approaching the challenges of effective ecosystem design.
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Three key trends in agency search and selection
There are three key trends in search and selection that I’d like to report on this year, trends which have ...
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So, what is it REALLY like out there?
Johanna McDowell, managing director of the IAS, discusses what moves advertising agencies should be looking to make in these tough ...
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