Why media agency pitches will lead the way in 2021
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN ...
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Tag: accounts
Media moves: $50m ad inventory committed to public health messages, Ipi Thibedi new CEO Weber Shandwick Africa, Avatar wins Telkom B2B PR account
The Media Online’s weekly round up of people, account and business moves in media. As South Africa entered lockdown, businesses ...
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Agencies have undervalued themselves for too long, need to see their true worth
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify ...
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Clarity on Park Advertising, Meta Media and The MediaShop
The creation of Park Advertising last year, and the introduction of Meta Media alongside The MediaShop, has caused a bit ...
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Subservient chickens and having skin in the game
In a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay ...
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