Last year was a good year for the OMC, with more users signing up to use the Road research tool. The body expects this trend to continue in 2020. Read more
Out of home media has long been undervalued in relation to other media, simply because it is so difficult to measure. As everyone knows, marketers no longer buy media, they buy audiences, an... Read more
A creative can be a strategic leader: Dinesh Diar was appointed the CEO of Ad Outpost in 2014, having previously been its creative director. He has worked in all sectors of the media in the... Read more
The out-of-home industry is a maze of legalities and regulations. Just how legal is illegal? Kim Novick finds out how this impacts those involved. The undercurrent of ‘illegal’ that runs thr... Read more
