What TREND SCORE reveals for marketers
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...
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Tag: ad spend
A wake-up call for radio. It’s later than you think
Old school formats are under huge pressure with print predicted to take the biggest knock. Radio and linear TV are ...
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COVID-19 has upended the media industry. This is how it can come back stronger
Collaboration across the public and private sector in areas such as using data for public good, keeping the public informed ...
Read moreDetailsThis is how COVID-19 is affecting the advertising industry
The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this ...
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The Lockdown Chronicles #20: Share of voice or share of void?
To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the ...
Read moreDetailsGlobal chaos will affect ad spend
The world is a mess right now. The US faces an election year, Brexit is in motion in the UK, ...
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