Tag: ad spend

A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...

Old school formats are under huge pressure with print predicted to take the biggest knock. Radio and linear TV are ...

Collaboration across the public and private sector in areas such as using data for public good, keeping the public informed ...

The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this ...

To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the ...

The world is a mess right now. The US faces an election year, Brexit is in motion in the UK, ...