Tag: Added Value

A select group of French couture houses can be credited with setting modern luxury standards in the 20th century. Christian ...

The world of luxury is fast being impacted by technology, if the experiences of some of the world’s leading luxury ...

 In South Africa, our Generation Z falls into another category, that which we call ‘born frees’ to highlight the fact ...

Strategic marketing consultancy, Added Value, is describing 2015 as ‘The Year of Enrichment’. In this article, it details three of ...

The growing expectation that brands should make meaningful contributions to the world has put pressure on marketers to find profitable ...

Brands have long stood for consistency... a dependable consumer experience driven by a business model that draws efficiency from repetition, ...