It doesn’t take a rocket scientist to know that our economic state is dire and as a result, marketing budgets are tight. The situation is exacerbated by ongoing lockdown periods, and Covid-1... Read more
Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media recently spoke about the how improved technologies have changed the way out of home (OOH) companies do bus... Read more
Out of home media is part and parcel of the African landscape, but it is moving with the times, says Adelaide McKelvey. Africa is a world of disparities, a continent with a complex history... Read more
Adelaide McKelvey – managing director of Continental Outdoor Media’s Rest of Africa business – is the 2014 Media Owner Legend of the Year. Melina Meletakos reports. When Adelaide McKelvey fi... Read more