TV has certainly been resilient in the face of decades of digitisation of the media world. It also has some big challenges to overcome to win in an online-commerce-centric world. Read more
If the pressure on third-party cookies wasn’t enough to damage the future of the open platform digital ad space, the coronavirus will pretty much take it over the top. Read more
Niche in essence means a brand has carefully carved out a segment of the market and whoever targets that very same market becomes the competitor. So, inevitably... you become your own compet... Read more
Government has committed to push through the 30% quota for advertising spend as a set aside for community media. Read more
A veteran Treasury official has detailed the extent of payments made by state departments to Gupta-owned media entities. Read more
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure. Read more
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