Tag: adspend

If the pressure on third-party cookies wasn’t enough to damage the future of the open platform digital ad space, the ...

Niche in essence means a brand has carefully carved out a segment of the market and whoever targets that very ...

Government has committed to push through the 30% quota for advertising spend as a set aside for community media.

A veteran Treasury official has detailed the extent of payments made by state departments to Gupta-owned media entities.

'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.

Despite a recent Thinkbox report saying radio and television advertising revenue in the UK is not doing too badly, the ...