Apple’s ‘crush’ advert annoys people across the generations – that’s why it misfired
There is a fine line between creativity and self-destruction. Apple’s new crush advert, which shows items linked to creative pursuits ...
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Tag: advert
Embracing TikTok’s disruptive edge
As digital platforms redefine market dynamics, TikTok emerges not just as a digital phenomenon but as a transformative force in ...
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How Christmas music in adverts and shops harnesses nostalgia … and encourages us to spend more
In my research, I have spent a good deal of time speaking with people from across the world about their ...
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New Proudly SA campaign urges South Africans to buy local to create employment
Through the Second Half, our goal is to emotively connect with consumers in a way that’s close to home – ...
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Banning ‘offensive’ ads these days is really stupid
I had rather hoped that South Africa’s new advertising watchdog, the Advertising Regulatory Board (ARB), would prove to be a ...
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World of Media: Reuters journalists jailed in Myanmar, WPP names new CEO, US invades UK media
The Media Online's weekly round-up of global media stories.
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