World of Media: How young people want their news, Levis hands US account to UM, the rising threat of Amazon
World of Media, The Media Online’s weekly wrap of need-to-know global media news.
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Tag: advertising agencies
Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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Briefly… The Times launches Creative Press Ad Challenge
The Times has announced the launch of its third annual Creative Press Ad Challenge, which for the first year will ...
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Media, marketers, advertisers living on a different planet
It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch ...
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Why advertising agencies lose clients
Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an ...
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