Tag: advertising agencies

Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an ...

Advertising plays a key role in shaping and communicating perceptions of society. Advertising is always relevant to the time in ...

I wonder about the Loerie Awards. I wonder in particular about ownership, the opaque structure, being all things to all ...

It had to happen sometime. Now 2012 is shaping up to herald the wide-spread adoption of brand content marketing in ...

Johanna McDowell, managing director of the IAS, discusses what moves advertising agencies should be looking to make in these tough ...