Why our social constructions matter and influence advertising
June is that time of the year when brands and their agencies embark on a month-long activation celebrating the LGBTQQIAAP+ ...
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Tag: advertising agencies
Agencies and freelancers: the state of play
South Africa’s freelance creatives are in high demand. What can agencies learn from them, and what can South African freelancers ...
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The climate crisis | A creative challenge we all need to get behind
By and large – particularly in agencies – we like to think that we are problem solvers. We regard ourselves ...
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World of Media: How young people want their news, Levis hands US account to UM, the rising threat of Amazon
World of Media, The Media Online’s weekly wrap of need-to-know global media news.
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Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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