Media business in Africa: Sometimes challenging, always rewarding
The numbers are there, the markets are recovering, the media options are diverse. There has never been more opportunity and ...
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Tag: advertising sales
The new word of mouth
Brands looking to extend their reach need look no further than the palms of their hands. Every piece of marketing ...
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These are the five questions we ask this time of year
Is the biggest trend adequately planning for the 'cookiepocalypse'? Yes. Is it the creation of programmatic media buying for non-digital ...
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From gathering to hunting, SABC ad sales teams emerge ‘resilient and aggressive’
The work of the SABC’s “resilient and aggressive” advertising sales teams has started paying off as the public broadcaster reported ...
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Push the reset button and look at Sales 101 for 2021
Media owners have been scrambling to hang on to their advertising revenue streams. It feels like the right time to ...
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Building a winning radio sales team in 2019’s economy
Success in the workplace is all about building a winning team. Although the concept is simple, getting it right is ...
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