Five tips to break through the noisy media terrain
Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented. ...
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Tag: advertising sales
Lead generation: Reframing the future of advertising
There's a new perspective on advertising, one that opens doors for newspapers if they seize the initiative. In the last several ...
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ten out of ten DESHENDRI SMIT
In April, we asked readers to tell us who they thought scored 10 out of 10 so we could celebrate our industry’s top ...
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What makes a bad salesperson (hint: see below)?
I have been an ad and marketing guy for a while now, and I’ve been sold by some of the ...
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Media giants need advertising scale in a world drowning in content
The divide between editorial and commercial, church and state in publishing traditions, is now a millstone for the industry. That ...
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Disruption is an opportunity, not a threat
Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and ...
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