Digital spend, digital return – and digital snake oil salesmen
Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...
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Tag: advertising
Media Moves: SpaceSalad Studios and Zapiro launch P.O.O game, Jeremy Maggs joins HOT 102.7FM, Ogilvy launches pioneering health influencer offering
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: SpaceSalad partners ...
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Amazon is here and dentsu South Africa is ready!
The wait is over! Amazon, the global e-commerce giant, has made its grand entrance into the South African market. Dentsu ...
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SA households grappling with financial strain
The Marketing Research Foundation (MRF) and Plus94 Research has unveiled the latest comprehensive Marketing All Product Survey (MAPS) dataset through ...
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The power of place in modern marketing
In the swiftly changing realm of digital marketing, location-based marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data ...
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Has radio found a new normal for the SA middle class?
Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving ...
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