Women in The Media perspectives: We are enough
As women, I think we begin to flourish – whether it's in out of home (OOH) or in the home ...
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Tag: advertising
TikTok reveals new subcultures marketers and brands can speak to
With over one billion people coming to the platform, TikTok has proven its worth as a platform for the masses. ...
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The omnichannel customer experience: integrated and in real time
If you want to cater to the modern consumer, you have to adopt a new approach to customer experience - ...
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Media business in Africa: Sometimes challenging, always rewarding
The numbers are there, the markets are recovering, the media options are diverse. There has never been more opportunity and ...
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Why LGBTQ representation should be a priority for business and media
More than 90% of agencies and advertisers agree that companies can make consumers more familiar with diverse groups of people and break ...
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Local businesses need local insights to maximise Google Ad spend
For businesses new to Google Ads, a lack of knowledge and experience means that many SMME owners are unsure of ...
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