Press START to engage consumers
The Covid-19 pandemic has driven huge growth in gaming across the world, with South Africa no exception. This is the ...
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Tag: advertising
How do you measure a year like 2020 in media?
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated ...
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How podcasting is developing in Africa
Podcasts are a rare point of growth in the current media landscape. They are valued for convenience, intimacy, and choice. ...
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President calls on South Africans to support media sector
A free and robust press is crucial to a healthy society. President Cyril Ramaphosa recently took time out to champion ...
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Remuneration of agencies in an age when low-cost tactical ideas can land the biggest ROI
A rapid-fire tactical Kreepy Krauly campaign launched in response to the Netflix hit, My Octopus Teacher, is a perfect example ...
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The story is in our hands
Most people forget complicated statistics and facts, but they almost always remember a well-told story. Here, the founding creative partner ...
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