Tag: advertising

Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive ...

Eventually, Facebook will become the de facto home for news publications as it brings its rich data and payment methods ...

For global brands to make a local connection is not always as simple as adding some shots using local talent ...

I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is ...

Similarities between stock exchanges and ad exchanges, despite not trading the same commodities, are undeniable. Privately held businesses (Pty Ltd) ...

Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind ...