Ad skipping and blocking could spur an advertising arms race
Much to the disappointment of advertisers and ad agencies, many people do not like advertising. Some will do anything to ...
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Tag: advertising
Local agencies’ market understanding gives an edge over multinational players
With so many multinational consumer brands making an aggressive push into the African market, the big-name international media, marketing and ...
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The technology of things: Five captivating trends
Just the other day as I was flicking through a pile of my old DVDs from before the millennium, I ...
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There’s a world of difference between sex and sexism in advertising
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising ...
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Patterson was a man of integrity and vision – SABC
The SABC’s group executive of commercial enterprises, has paid personal tribute to media man Gordon Patterson, tragically shot dead in ...
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ten out of ten LERATO TSOTETSI
In April, we asked readers to tell us who they thought scored 10 out of 10 so we could celebrate our industry’s top ...
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