Tag: advertising

An advert in your home language has huge impact. The SABC has tapped into this by creating its own vernacular ...

The Advertising Standards Authority’s final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement ...

It is expected that media industry commentators will annually nail their colours to the mast by committing themselves to predicting ...

Eskom kept the nation on tenterhooks by first announcing rolling loadshedding in December, and then quickly reversing the statement and promising ...

Reaching every home in a province isn’t simple. Media strategist Cheryl Dube tackles such a campaign. The Western Cape is ...

One thing is a certainty: traditional media will come to an end. It’s simply a question of when, not if, ...