The real Game of Thrones: The seven screens of consumer experience
In 'Game of Thrones' there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same ...
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Tag: advertising
The best marketing campaigns according to marketers
THE MEDIA YEARBOOK: The talkability of any marketing campaign is what it is all about. Freshly Ground Insights found out ...
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THE MEDIA YEARBOOK: Brett Morris, group CEO of FCB South Africa, reminds us what we may neglect when we follow ...
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Creating ads in the vernacular
An advert in your home language has huge impact. The SABC has tapped into this by creating its own vernacular ...
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How to avoid having your ad campaign frozen by the ASA
The Advertising Standards Authority’s final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement ...
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Insight: Media agencies will do more with less
It is expected that media industry commentators will annually nail their colours to the mast by committing themselves to predicting ...
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