Your brand is more than a hashtag
One of the most important things to get right in your social media monitoring strategy is to track the correct ...
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Tag: advertising
Putting a new spin on radio
Harry Herber considers why radio continues to be such a powerful medium and which stations are the most lucrative. Perhaps ...
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Making the best use of data to build a successful digital strategy
Having a solid digital strategy that appropriately incorporates the vast amount of data at their disposal is essential for publishers, ...
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The real Game of Thrones: The seven screens of consumer experience
In 'Game of Thrones' there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same ...
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The best marketing campaigns according to marketers
THE MEDIA YEARBOOK: The talkability of any marketing campaign is what it is all about. Freshly Ground Insights found out ...
Read moreDetailsThe next big thing
THE MEDIA YEARBOOK: Brett Morris, group CEO of FCB South Africa, reminds us what we may neglect when we follow ...
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