Turning social media into a powerhouse sales lead generator
If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex ...
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Tag: advertising
Are the media and advertising industries fast asleep?
Conclusive research by the South African Medical Research Council has presented the media and advertising industries with a wonderful opportunity ...
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Primedia Broadcasting rate increases – until the cows come home!
On first view of the latest rate card from Primedia Broadcasting I was reminded of an old Spanish tale which ...
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Total recall: insights into airport.tv
A survey by Provantage and research company Millward Brown to measure the effectiveness of airport.tv advertising has revealed some remarkable ...
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Advertisers still rely on print
Many industry analysts may slag off the press, but advertisers still flock to advertise in newspapers, despite the definite decline in ...
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Absolute and relative innovation: key to a brand’s future?
“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) ...
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