Advice for an aspiring career in advertising
There’s a video on YouTube of a guy answering the questions he asked of himself more than 20 years ago. ...
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Tag: advertising
It’s a question of…saving The Big Issue
It's a Cape Town institution. For 15 years, The Big Issue magazine and the umbrella organisation have created jobs for ...
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Newspapers, television and radio must market advertising
The mass media is already facing tough times, which are being made unnecessarily tougher by consumer ignorance on the role ...
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Making the case for Olympic advertising
Super Bowl, Olympics or targeted online advertising? That's the question of the day! And Cory Treffiletti gives his considered answers. ...
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The good, the bad, the ugly: advertising & the 2012 Olympics
How many of you gun-slinging advertising creatives remember the movie - The Good, the Bad and the Ugly, directed by ...
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Is the average media consumer a moron?
It is something of a nightmare for the mass media and their advertisers these days, trying to understand the psyche ...
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