Tag: advertising

A survey by Provantage and research company Millward Brown to measure the effectiveness of airport.tv advertising has revealed some remarkable ...

Many industry analysts may slag off the press, but advertisers still flock to advertise in newspapers, despite the definite decline in ...

“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) ...

Advertising on sporting media may well be more expensive but, says sports fanatic Chris Botha, it is not just about ...

If the level of pettiness of complaints to the world's advertising standards authorities is anything to go by, global consumers ...

For years film producers have impressed us with their creativity and the viewing public has responded by demanding ever increasing ...