Tag: agencies

Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game.

The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...

Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.

From a self-taught app created entirely on a phone, and a trading platform for livestock, to an insect diet, and ...

Creative agencies can learn a thing or two from Africans who are using creativity to overcome constraints. The spirit of ...

Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to ...