Seven tips for creative graduates applying for their first job
A strong creative portfolio can matter more than a CV when applying for junior creative roles. Self-initiated campaigns, live briefs ...
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Tag: AI in advertising
Advertising’s AI dilemma: Selling time is collapsing
Martech stack utilisation has fallen to 49%, highlighting the cost of underused marketing technology Advertising agencies are increasingly using generative ...
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What happens to agency fees when AI halves the hours?
AI is halving agency production time across content, reporting, campaign builds and creative. Time-based billing penalises efficiency, reducing fees when ...
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Digital marketing’s creativity crisis began before AI
Marketing's creativity crisis started before AI, with metrics overtaking creative instinct Over-optimisation has made many brands look and sound the ...
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More accountable, more accessible, more valuable
Global OOH revenues reached $54 billion, up 15%, with DOOH now making up 47% of the market. Measurement is driving ...
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Ads are coming to AI. Does that really have to be such a bad thing?
American artificial intelligence (AI) company Anthropic this month attracted applause – and a surge in users – for clever advertisements ...
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