Tag: AI

The advent of the Internet digitalised our interaction with content, and 15 years ago, user-generated content platforms emerged, leading to ...

Sigmund Freud, the Austrian neurologist known for founding psychoanalysis, had a significant influence on human behaviours theories. His nephew, Edward ...

"Build it and they will come" — one of the most persistent, and flawed, beliefs in e-commerce. It’s a tempting ...

AI is no longer a ‘what if’ - it’s a ‘what now’ for PR professionals. From media monitoring to content ...

The Association for Communication and Advertising (ACA) has hosted its first-ever AI in Advertising Forum at the WPP Campus in ...

As organisations enter the new year, many are refreshing strategies and refining goals amid a rapidly changing landscape. About 80% ...