Experience is not enough anymore
AI fluency is now essential: Marketing leaders who fail to develop AI skills risk becoming obsolete as AI reshapes the ...
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Tag: AI
Why Africa’s creative industries may be better prepared for AI than the global North
AI is dismantling traditional production barriers, shifting creative advantage away from scale, infrastructure, and budget toward agility, speed, and creative ...
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Commerce decides who wins. Full stop
Commerce now drives discovery and conversionAI, marketplaces and retail media shape what consumers see, compare and buy. AI visibility relies ...
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SMARTIES jury impressed by quality and ambitious thinking
Quality and ambitious thinking set the standard for this year SMARTIES South Africa Awards. Winners were announced on Thursday night ...
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How brands use AI matters far more than whether they use it at all
Build AI on trust and transparency: Disclose AI use and maintain human accountability. Keep humans in control: Use AI for ...
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Technology is advancing but customer experience is standing still
CX strategy should prioritise human relationships and customer emotions, not technology stacks. Customers remember empathy, understanding and problem-solving, not the ...
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