PR through an AI lens
There have been some thoughts within the creative space that AI will entirely replace human creativity. This implication suggests a ...
Read more
Tag: AI
Four films that show how humans can fortify – or botch – their relationship with AI
Artificial intelligence isn’t just a technical challenge. It’s a relationship challenge. Every time you give a task to AI, whether ...
Read more
AI at work: From ‘adding AI to media’ to ‘adding media to AI’
AI is moving from experimentation to large-scale deployment as newsrooms shift from testing individual tools to incorporating AI into their ...
Read more
The AI era is the time for public relations to shine
Much like a butterfly shifting and shaping until it soars on delicate wings, public relations has evolved from its humble ...
Read more
As AI becomes the norm, humanity becomes the advantage
AI has become a cliched topic in the boardroom and it has already started to change how we operate as ...
Read more
If you’re not optimising for AI, you’re already invisible
A South African consumer opens ChatGPT and asks it a simple question. Which electric SUV should I buy The response ...
Read more
