Gilda de Araujo, SABC Radio’s national brand sales manager, answers the questions asked by marketers and strategists about the broadcaster’s vernacular language radio stations. I have... Read more
*CYBERTORIAL: SABC Radio has recently done in-depth research into its audience profile and African Language Service (ALS) stations, and looked at audience evolution of ALS, Fortune4 and MG5... Read more
*CYBERTORIAL: The analysis of research and examination of changes in SABC Radio audiences over a 10 year period revealed that there was significant growth in the audience profile, in terms o... Read more
*CYBERTORIAL: In a bid to improve local content for an evolving audience and to put itself on a par with its international counterparts, SABC Radio has recently undergone a process of intern... Read more
