As a medium, radio creates a sense of belonging by connecting on an individual level with the audience, the power of radio lies in the power of language. Read more
As an industry, we need to agree that it is in all our best interest to ensure that the business prospers, but for the SABC to prosper, they need our support. Read more
Today is the day the SABC transitions into its “new fit-for-purpose purpose structure”, as the public broadcaster promised when it issued a release on the finalisation of its retrenchm... Read more
I am by no means surprised that our national broadcorping castration is in shambles again. Unable, once again, to see the wood for the trees. Refusing to learn from history. Read more
Gilda de Araujo, SABC Radio’s national brand sales manager, answers the questions asked by marketers and strategists about the broadcaster’s vernacular language radio stations. I have... Read more
*CYBERTORIAL: SABC Radio has recently done in-depth research into its audience profile and African Language Service (ALS) stations, and looked at audience evolution of ALS, Fortune4 and MG5... Read more
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