I am by no means surprised that our national broadcorping castration is in shambles again. Unable, once again, to see the wood for the trees. Refusing to learn from history. Read more
Gilda de Araujo, SABC Radio’s national brand sales manager, answers the questions asked by marketers and strategists about the broadcaster’s vernacular language radio stations. I have... Read more
*CYBERTORIAL: SABC Radio has recently done in-depth research into its audience profile and African Language Service (ALS) stations, and looked at audience evolution of ALS, Fortune4 and MG5... Read more
*CYBERTORIAL: The analysis of research and examination of changes in SABC Radio audiences over a 10 year period revealed that there was significant growth in the audience profile, in terms o... Read more
*CYBERTORIAL: In a bid to improve local content for an evolving audience and to put itself on a par with its international counterparts, SABC Radio has recently undergone a process of intern... Read more
