Raising sponsorship for media awards and events is not for sissies. For sponsors, the opportunity to engage with audiences, agencies and marketers in a social yet business environment is a m... Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
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