As AI becomes the norm, humanity becomes the advantage
AI has become a cliched topic in the boardroom and it has already started to change how we operate as ...
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Tag: AMF
AMF backs Pulse Media Leadership Conference
The Advertising Media Forum (AMF) is premised on advancing the advertising media industry through sharing information, oversight and education. A ...
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The next frontier in South African media planning
For over a decade, South Africa’s media industry has been driven by a relentless pursuit of performance. Every click, view ...
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People before process
In the media industry, process often becomes the holy grail. We measure, we optimise, and we automate, until the humanity ...
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South Africa’s TV planning world is going to fundamentally change
The next two years, 2026 and 2027, are going to see two key changes in South Africa’s current TV planning ...
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Merging gaming and virtual play with real world commerce
Gaming. In some households it's a muddy word, in some it's a way for families and friends to connect, and ...
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