Mentorship is an investment into the future of the media industry
With mentorship at the centre, the media industry must focus on attracting the best possible talent and fostering a supportive ...
Read moreDetails
Tag: AMF
The shiny new thing!
Advertisers can be so obsessed about chasing the new shiny thing, that they often forget to ask themselves the crucial ...
Read moreDetailsTotal TV share vs Broadcast TV share: how this impacts campaign planning
A key objective for 2023 for the BRC is the TAMS measurement of alternative devices used in the home to ...
Read moreDetails
Load shedding is not a good enough reason to cut TV budgets
Not only does load shedding impact the South African economy, but small businesses are also affected, traffic, households...What does this ...
Read moreDetails
The four legs of a chair: Why partnership is the future
June and July in ad-land means one thing and one thing only: Cannes. Yes, that time of year where the ...
Read moreDetails
Low media fees: is this trend sustainable?
Deeper and closer working relationships will only survive when the two parties see each other as partners.
Read moreDetails
