Tag: AMF

Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...

The driving force in the media industry is talent. Human capital, the maverick streak, quirkiness, team spirit and chutzpah are ...

There is the old adage that says “the shoemaker’s son always goes barefoot”. We think the advertising and communications industry ...

In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.

The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers ...

The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...