Writing in McCall’s magazine about her son’s resistance to the Vietnam conflict in 1966, American author and poet Charlotte E. Keyes tweaked a line from a Carl Sandberg poem and posed a univ... Read more
The global revolution in consumer behaviour and media consumption is challenging many of the accepted fundamentals of media strategy. The singularity of the couch-bound primetime TV audience... Read more
Some say traditional media is dying, yet according to Ad Dynamix, ad spend has increased across all traditional channels with the exception of magazines (2012 versus 2011). In fact, televisi... Read more
ADVERTISING MEDIA FORUM: Britta Reid says that the only way forward is to bring digital and traditional experts together to find the perfect strategy. About a year-and-a-half ago I attended... Read more
Our world is changing. Our friend Mr Google advises that on one day recently, the tag-line ‘Advertising trends for 2013’ received more than 228 million hits. More than ever it would seem tha... Read more
A group of Advertising Media Forum (AMF) members has compiled pitching guidelines for the industry in order to open up the debate on the process. With media pitches taking place more frequen... Read more
