Tag: AMF

There is the old adage that says “the shoemaker’s son always goes barefoot”. We think the advertising and communications industry ...

In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.

The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers ...

The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...

The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies ...

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...