Advertising the advertising industry
There is the old adage that says “the shoemaker’s son always goes barefoot”. We think the advertising and communications industry ...
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Tag: AMF
Insource or outsource? Appreciate upsides and downsides before taking action
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.
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Insights beyond industry data
The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers ...
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Next generation: AMF bridges funding and experience gap for UJ students
The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...
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Small and start-up media agencies pay the cost for payment terms
The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies ...
Read moreDetails![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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