Media research at the crossroads
The South African Advertising Research Foundation (Saarf) is different from the rest of the media research world. Saarf has been ...
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Tag: AMPS
So what has changed in the last decade?
An analysis of the last 10 years of Amps reveals how the population has changed. During October 2013, the South ...
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Hard questions on the future of SAARF
Slowly but surely a way forward for SAARF is emerging. SANDRA GORDON asked hard questions of industry stakeholders. The past ...
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Saarf, Amps, independent research – is there light at the end of the tunnel?
The All Media and Products Survey has been a media planning institution for decades. Can the industry pull together to ...
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‘Rams is rubbish, but it’s the only rubbish we have’
One of the most talked about issues in the radio industry in South Africa over the past year has been ...
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An evolution in digital media planning
Digital media planning has been given a boost with the announcement for the Digital Media and Marketing Association that audience ...
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