Print and digital research trends
The problem facing the media research fraternity globally is the huge amount of fragmentation and lack of agreement on metrics ...
Read moreDetails
Tag: AMPS
IAB SA outlines five point plan for digital market
In January this year, the Digital Media and Marketing Association (DMMA) rebranded as the Interactive Advertising Bureau South Africa – ...
Read moreDetails
A world without AMPS, maybe! But a world without Fred Perry?
In view of the alarming standoff between the media-owners and Saarf, I’m often asked to reflect momentarily on a world ...
Read moreDetails
And South Africa’s top 10 magazines are…
The funny thing about change is that while no one ever expects it, it is generally inevitable. This is true ...
Read moreDetails
Print is not dead, but research needed to dig deep
ABC, AMPS latest results show print is not dead, but we need to shake research to its core to truly ...
Read moreDetails
Has the print industry lost faith in its future?
The Audit Bureau of Circulations has released its figures for the first quarter of 2014. Sandra Gordon delivered the keynote ...
Read moreDetails
