Tag: Apple TV

With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.

With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, ...

The coronavirus pandemic has been good business for Netflix: the video streaming service has added more than 15 million new ...

Cutting the cord is a great idea, but it doesn’t necessarily total a cost savings. It’s a lifestyle decision.

TV apps, accessed via mobile devices, computers and media players for HD TV sets are taking over from pay TV ...

I was recently asked what next year has in store for the media advertising industry. Predicting the future is a ...