With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics. Read more
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
Cutting the cord is a great idea, but it doesn’t necessarily total a cost savings. It’s a lifestyle decision. Read more
TV apps, accessed via mobile devices, computers and media players for HD TV sets are taking over from pay TV for movies and TV shows. And sport. According to the latest information, cord-cut... Read more
I was recently asked what next year has in store for the media advertising industry. Predicting the future is a fool’s errand, but my gut is telling me that if 2011 was the year of mobile, t... Read more
