With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
The coronavirus pandemic has been good business for Netflix: the video streaming service has added more than 15 million new subscribers so far this year. Read more
TV apps, accessed via mobile devices, computers and media players for HD TV sets are taking over from pay TV for movies and TV shows. And sport. According to the latest information, cord-cut... Read more
I was recently asked what next year has in store for the media advertising industry. Predicting the future is a fool’s errand, but my gut is telling me that if 2011 was the year of mobile, t... Read more