Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more
I like to be early so I won’t be swayed by what other people are saying. Here are my predictions for what you can look forward to in 2018: More AI, more voice, less Blockchain. Read more
The film’s beautiful aesthetics aside, the world of Blade Runner 2049 is a misogynistic one where characters of colour are once again consigned to the periphery. Read more
Machine learning requires genuine interest in its long-term value to unlock the greater good. Read more
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. The Conversation’s series on... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.