While investment in content has grown substantially, it has far outpaced growth in revenue from TV advertising, movie ticket sales and over-the-top video subscriptions. Read more
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many are clearly already jumping in with both feet. Read more
AT&T has launched a branded advertising and analytic division, called Xandr. Read more
The reason AT&T’s purchase of Time Warner is so significant is that it allowed a major distribution company to purchase a large content company. Read more
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