Tag: AT&T

A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has been overwhelming media measurement ...

While investment in content has grown substantially, it has far outpaced growth in revenue from TV advertising, movie ticket sales ...

Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many ...

AT&T has launched a branded advertising and analytic division, called Xandr.

The reason AT&T’s purchase of Time Warner is so significant is that it allowed a major distribution company to purchase ...