Tag: attribution

MMA South Africa has released a draft South African Retail Media Measurement Standards Framework for a 60-day public consultation starting ...

Creator marketing has shifted from a tactic to a core retail strategy, with media plans increasingly built around creators. Brands ...

Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for ...

If all of the leads, transactions and sales that digital ad companies claim in their attribution reports were actually true, ...

Jay Thompson and Neil Pursey, founders of Measurebyte, on how the rules of marketing are changing for business.

Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively ...