Tag: authenticity

‘Authenticity’ is easily the most overly traded concept in marketing. It’s used with frustrating frequency in influencer marketing. And now, ...

Once upon a time, the world of digital platforms and marketing was all about influence and reach. But in recent ...

Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new ...

Marketers and brand managers do love to stay on trend when it comes to the latest advertising developments, but sometimes ...

Overwhelmingly, one of the biggest challenges holding brands back from meeting marketing objectives and creating a truly engaged online community ...

Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns ...