There’s still work to be done, but embracing each other’s differences while seeing what brings us together, is the key to advertising to all, in the future. Read more
The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such ‘n such brakes, Vehicle B does not – would you put your family at risk?... Read more
A handy guide to the generations, from Baby Boomers to Millennials. Read more
Thanks to the amazing work done by Mike Leahy, the latest Media Inflation Watch (MIW) figures are out. Here are the highlights with top findings from Media Inflation Watch (MIW) January to S... Read more
The MediaShop’s Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don’t be fooled by thinking that there... Read more
So women are from Venus and men are from Mars, right? Maybe and maybe not, especially when it comes to media consumption! How different are we then – men and women – when it comes to what we... Read more
