Online shopping in South Africa is continuing on an upward trend according to leading audience measurement, modelling and verification company, Narratiive. Looking at the future trends of So... Read more
Reputational damage arising from misleading information and fake news as well as brand fails, such as the current Tiger Brands listeriosis crisis, undermines brand value in the minds of cons... Read more
Branded content was first created in 1930 when P&G devised 'soap operas' to reach housewives. Now it is an increasingly popular form of content marketing that doesn’t push promotional and ov... Read more
Unlike other sports sponsors, HCL’s involvement is not just about putting logos on jerseys to leverage their brand, but more about their service offering as a digital transformation partner. Read more
Living your company's brand promise and logo is key to continued growth. Read more
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into the different audiences and markets in South Afri... Read more
