RX Radio is the first radio station in the world that trains child reporters to broadcast from within a hospital. Meet Naseerah and Yusrah du Toit, presenters of Books & Breakfast with Yusra... Read more
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns in radio ad measurement. Read more
A mix of local and global business out to pitch at the moment, much of it locally run. While clients are keeping cards close to their chests, long-standing business is being reviewed. Read more
Online shopping in South Africa is continuing on an upward trend according to leading audience measurement, modelling and verification company, Narratiive. Looking at the future trends of So... Read more
Reputational damage arising from misleading information and fake news as well as brand fails, such as the current Tiger Brands listeriosis crisis, undermines brand value in the minds of cons... Read more
Branded content was first created in 1930 when P&G devised 'soap operas' to reach housewives. Now it is an increasingly popular form of content marketing that doesn’t push promotional and ov... Read more
